Chapters

ABOUT TURNBULL & ASSER

Turnbull and Asser is a gentleman’s bespoke shirtmaker, clothier and tie maker established in 1885. The first brand to receive the Prince of Wales’ Royal Warrant, it maintains a commitment to product excellence and impeccable service, whether from its flagship store on London’s Jermyn Street, online or with its partners around the world.

EXCELLENCE ONLINE

The Turnbull and Asser e-commerce team faced the challenge of delivering the quality onsite shopping experience that the brand’s customers expect. This meant a balance between serving the brand’s objectives of conversions and acquisition and delivering a smooth shopping journey that made shopping with the brand a pleasure.

MAKING EVERY INTERACTION COUNT

Turnbull and Asser began using the Yieldify Conversion Platform in February 2017 across its three websites for the UK, Europe and the USA. In the space of one month, its e-commerce team had launched several campaigns delivering on multiple commercial objectives.

 

Driven success

OBJECTIVE

Increase conversions

RESULT

136

attributed sales
in one month

OBJECTIVE

Increase leads

RESULT

120

new leads
in one month

Yieldify has enabled the Turnbull & Asser e-commerce team to be reactive without the need for traditional costly and often time-prohibitive coding for simple enhancements.

This has helped us to drive trade without discounting, and acquire new customers much more effectively than we previously could. Importantly, it also enables us to keep testing and learning – something we couldn’t do easily prior to deploying Yieldify.”

Lewis Hamilton
Head of Ecommerce

Tiered free shipping messaging Conversion campaign

Offering free shipping is a compelling incentive to encourage a visitor to make a purchase, but it comes at a cost to the brand. It’s therefore important to be able to ensure that only the right shoppers are being offered the extra incentive.

Turnbull and Asser created a set of campaigns that targeted free delivery messages to selected visitors based on the value of the items in their carts, protecting the brand’s margins while ensuring that more customers would make their way to purchase.

SUCCESS

OVER £22,000

in revenue

51 SALES

from targeted visitors

Build your own version in the Yieldify Conversion Platform:

Method

Format: single overlay

Target user: all visitors

Target URL: all pages

Target basket: £100-£224 or £225-£299

Trigger: immediate

New visitor incentive Lead genaration campaign

Turnbull and Asser’s rich heritage and product quality means that once acquired, customers are loyal. But how to get that customer in the door in the first place? A big part of the answer lies in capturing more leads for email marketing.

In order to acquire more subscribers, Turnbull and Asser launched a double overlay campaign to target new users with an incentive to sign up to its newsletter, offering a free shipping code that was unveiled only once the user submitted their email address.

SUCCESS:

OVER 100 NEW LEADS

in one month

Build your own version in the Yieldify Conversion Platform:

Method

Format: double overlay

Target user: new visitors

Target URL: all pages

Trigger: timer (1 second)

How it works

Click the image to view one of Turnbull and Asser’s campaigns

 

About Yieldify

Yieldify creates smart and simple marketing technology products that predict customer behaviour to optimise customer experience with brand revenue.

Trusted by over 500 brands on more than 1,000 websites globally, Yieldify helps some of the world’s innovative companies drive incremental revenue, including Marks and Spencer, French Connection, Steiner Sports, Omni Hotels and Anthropologie.

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