• How to Increase Conversions on Underperforming Bookings in Online Travel Online travel sites will always have some underperforming bookings – here are a few simple ways to remedy the problem and increase your conversions. The travel industry continues to evolve at warp speed. Scrambling to keep up with the always on consumers whose behaviours change as quickly as the year’s hottest destination. If you’re reading […] 14 min read
  • Why travel sites must embrace mobile and cross-device to satisfy customers As travel site users’ behaviour continues to evolve, we take a look at why travel – more so than any other industry – has to embrace mobile and cross-device optimisation. Who doesn’t love a good holiday? The chance to kick back on the beach, sipping cocktails and getting a great tan. Or perhaps you prefer […] 9 min read
  • The future of online travel The latest trends in online travel and key strategies to help travel brands flourish online in 2016 and beyond. Online travel is probably the fastest changing, most innovative industry in e-commerce. Amongst the first to recognise the power of the internet were the likes of Travelocity (1996), Priceline (1997) and Lastminute.com (1998). Since then technology has […] 6 min read