• A summer of e-commerce events Marketing around events and holidays is a key part of any e-commerce brands arsenal: dates like Valentine’s day, Mother’s Day, Black Friday, and more present the perfect opportunity to capture new customers and increase sales. Traditionally, however, these established shopping holidays become fewer and further between as the summer months approach. Fortunately for e-commerce brands, […] 19 min read
  • The changing face of beauty e-commerce: an interview with Maybelline New York We caught up with Ella Tsang, Digital Specialist at Maybelline New York Canada to understand how the iconic brand is navigating the challenges and changes within beauty e-commerce. Read on to get the scoop on leveraging influencers, working with Amazon and building loyalty. Social has been credited with the democratisation of the beauty industry, helping […] 6 min read
  • #FollowFriday: 20 of the best marketing strategy blogs to follow today Marketing continues to broaden and adapt using more digitally-led and innovative practices than ever to reach customers. Check out these marketing strategy blogs to keep you in the loop…. Industry, media news and data @DigiDay  Brilliant source for industry analysis, marketing updates and media. @eMarketer Follow for data on most recent digital trends and practices. @TheDrum […] 3 min read
  • 3 ways to use social media to improve customer experience Our experts list the best ways to increase customer loyalty by optimising your social media experience The marketing world is full of clichéd phrases. “Content is king”, “we’re results-oriented” and “always be testing” are just a few examples of the phrases marketers love to espouse at every opportunity. But there’s one marketing phrase which is […] 10 min read
  • What’s the Best Way to Teach your Target Audience? You can reach your target audience through a plethora of channels, but you may be surprised at the one where you should still be focusing most of your attention. Social media, content marketing, email campaigns, SMS messages and even good old fashioned phone calls. The channels through which you can reach your target audience are […] 8 min read
  • How to convince and convert your customers through social media Social media offers unparalleled reach, but this rarely translates into sales. Here are our top tips to convince your customers through social media and boost your conversions. Where does social media fit into your overall marketing strategy? Do you view Facebook and Twitter as nothing but traffic referrers? Are they there simply to get more […] 7 min read