Chapters
  • Comment Montblanc a réduit les abandons de son site À PROPOS DE MONTBLANC Montblanc a toujours été présent sur le marché des marques de luxe depuis près d’un siècle. La marque est réputée pour ses créations exceptionnelles de stylos, de montres, d’articles en cuir, de bijoux, de parfums et de lunettes. LES GAGNANTS DU E-COMMERCE EN LUXE Tandis que la croissance des ventes en luxe a ralenti dans les […] 6 min read
  • How M6 Boutique used Yieldify to increase conversions and average order value ABOUT M6 BOUTIQUE M6 Boutique first appeared as a television show in 1988 and has since been a pioneer of home shopping in France, now extending to e-commerce and bricks-and-mortar retail as well as continuing to broadcast over 650 hours of TV programming every year. Over two million customers trust M6 Boutique, which now offers products […] 4 min read
  • How Rum 21 used Yieldify to deliver better customer journeys   ABOUT RUM21 Starting as a family business in 2006 in Borås, Sweden, today Rum21 is one of the leading internet retailers of furniture and home furnishings. CONSUMERS ‘SHOWROOM’ THEN LEAVE  70% of shoppers that use mobile devices to assist their purchase decisions report that they have showroomed (looked at products in-store and then buy online […] 4 min read
  • The e-commerce statistics report Q3 2017 Yieldify gathered data from 400 e-commerce websites across the world in order to show you the latest industry trends in Q3 2017. Here’s what we found… How have conversion rates changed this quarter? Conversion rates in retail grew consistently over the summer, with travel also taking a leap towards the end of the quarter. Finance, […] 1 min read
  • How Scribbler used Yieldify to capture leads and boost conversions   ABOUT SCRIBBLER Scribbler is an established UK greeting card retailer. Known for its tongue-in-cheek designs for all occasions, the company creates the perfect messages for colleagues, friends and family. With over 30 brick-and-mortar stores in the UK, Scribbler launched its e-commerce site in 2011 to make its cards accessible to anyone. GREETING THE DIGITAL […] 5 min read
  • How Montblanc used Yieldify to reduce site abandonment and increase conversions ABOUT MONTBLANC Montblanc has been a consistent presence in the luxury brand market for nearly a century. The brand is celebrated as a paramount creator of writing instruments, watches, leather pieces, jewellery, fragrance  and eyewear. WINNING AT LUXURY E-COMMERCE While growth in luxury retail has slowed in the US and Europe in brick-and-mortar stores, global digital […] 4 min read
  • The luxury e-commerce blueprint E-commerce is an area of huge potential growth for your luxury brand: But most of us are unaware that around 40% of luxury brands do not currently sell online. Until recently, luxury retailers only needed to click together their heels and make their merry way to Asia in order to drive growth. But with sales […] 11 min read
  • How Domino’s Pizza used Yieldify to capture emails and increase conversions   THE STORY Domino’s Pizza chose Yieldify to optimise its on-site conversions and reduce basket abandonment. Leaders in online delivery, 67% of all Domino’s UK sales take place online. With Yieldify, Domino’s has already increased on-site conversion rates, lifted average order values, acquired new customers and inspired loyalty, driving excellent ROI. THE STRATEGY Yieldify designed […] 3 min read
  • How HMV delivered key onsite promotions at perfect moments to increase conversions ABOUT HMV HMV is a leading specialist retailer of music, film, games and technology products. Practically synonymous with the very history and development of British popular music and culture, its rich heritage as a retail specialist stretches back over 90 years. HMV relaunched its online store in 2014 after two years offline and last year […] 3 min read
  • How Butterfly Twists used urgency and FOMO   ABOUT BUTTERFLY TWISTS Butterfly Twists makes women’s shoes designed with consideration for style and luxury as well as comfort and versatility. Known for its patented featherweight, flexible sole, Butterfly Twists debuted its first collection in London in 2009, dedicated to the aching toes and glamour-cravings of its most stylish inhabitants. Since then, the brand has […] 3 min read