Chapters
  • How to use psychology in e-commerce To understand psychology in e-commerce, and how to best use it, we need to first understand consumer behaviour, and go back to the offline world. Research shows that 95% of all purchasing decisions are made subconsciously – the brick and mortar retail stores we shop in have long reflected this finding. From the layout of the […] 21 min read
  • 5 psychological hacks to increase your website’s conversion rates Conversion optimisation specialist Peter Boyle delves into your customers’ minds to give you 5 psychological hacks to increase conversions on your website. You’re no fool. You know exactly what it takes to increase your conversions. Testing and research. Run a split test, identify the better variant, scrap the under performing variable, rinse and repeat. Simple. Before […] 10 min read