Chapters
  • Debunking digital marketing trends With every passing year there’s a new marketing trend destined to change the world: AI, VR, programmatic – you name it, you’ll have seen a study telling you how many ‘top marketers’ are already all over it.  Each new tactic spawns dozens of new terms, buzzwords, and jargon. These can lead to confusing value propositions that […] 21 min read
  • When personalisation gets creepy (plus 3 ways to personalise properly) A few examples of when personalisation oversteps the boundaries, making customers uncomfortable in the process – plus 3 actionable steps to personalising pleasingly. ‘Creating a personalised experience’ sits atop most brands’ customer experience to-do lists. And it’s not difficult to understand why. Rather than serving up generic content to your visitors, personalisation enables you to […] 8 min read
  • How to slash site abandonment with Personalisation We take a look at how you can use personalisation in eCommerce during the latter stages of a customer’s journey to reduce site abandonment and increase conversions. Creating a unique, personalised experience. It’s the approach all modern marketing campaigns seem to hinge upon, and with good reason. If years of testing and trial and error […] 8 min read
  • The future of online travel The latest trends in online travel and key strategies to help travel brands flourish online in 2016 and beyond. Online travel is probably the fastest changing, most innovative industry in e-commerce. Amongst the first to recognise the power of the internet were the likes of Travelocity (1996), Priceline (1997) and Lastminute.com (1998). Since then technology has […] 6 min read
  • The bright future of e-commerce Yieldify’s CTO, Richard Sharp, considers 3 key trends that will shape customer experience over the next few years and, in doing so, the future of e-commerce. In 2016 global e-commerce sales will surpass one trillion dollars. A huge market indeed, but growth is slowing: in 2013 the eCommerce market grew by 23%; in 2018 it […] 8 min read
  • The future of personalization: increasing conversions (minus the complexity) The future of personalization – and how your business can increase conversions (minus the complexity). The ideal marketer is half data-scientist, half business-strategist. (With a bit of creativity shoehorned in for good measure.) Gathering data, gaining insights, testing and optimising are now essential principles of the new marketing doctrine. The proliferation of A/B testing over […] 3 min read
  • Do you know who your most powerful customers are? Yieldify’s Head of Strategy Jacob Ajwani talks customer value and what brands can do to better measure and boost engagement and acquisition. Call it: Customer-led, Customer-driven, or Customer-centric. Most businesses are preparing for a significant shift, setting aside one size fits all marketing to establish One To One dialogues with their customers. Treating anyone who engages […] 4 min read
  • When data is not enough: why you need to learn the art of visualization Data visualization is changing how brands can optimize their e-commerce channels in 2015. Every day, new streams of infographics populate the blogs we read, visualizing everything from spend trends to device usage to purchase geolocations. But data visualization isn’t just a novel way to broadcast a data set. As Dr Johanna Kieniewicz, Head of Outreach […] 5 min read
  • The power of personalisation We all crave a connection. And I’m not just talking about over Wi-Fi. I mean a connection to one another. This need is never more apparent than when you look at the connection consumers create with their favourite brands. Think about your daily routine. The clothes you pull on in the morning, the places you visit […] 4 min read
  • Targeting the top tier: 4 quick tips for segmentation Every brand has an ideal customer. Maybe it’s the coveted and highly influential 18-24 demographic. Maybe it’s the tech Dad who’s got his eye on the latest tablet. Either way, targeting the right customer can be tricky for a lot of brands. Whereas targeting used to be as simple as positioning a large billboard over a […] 5 min read