Chapters
  • How to choose the right eCommerce optimisation tool for your business The eCommerce doctrine has shifted. Gone are the days when you drove as much traffic to your site as possible, sat with your fingers crossed and prayed enough visitors would convert that you’d hit your targets. The majority of eCommerce businesses know that this approach is wasteful. Instead, you’re optimising your onsite offering, improving your […] 22 min read
  • The ultimate guide to Customer Journey Optimisation CJO is the new CRO. As an e-commerce retailer, in order to keep competing and keep converting in an increasingly competitive market, you need to know your customer journey like the back of your hand – and be an expert at making it relevant and seamless. Because if you don’t, your competitors will. In this […] 22 min read
  • Launching a new product Congratulations, you’ve got a great new product (or a whole range of them) to bring to your e-commerce store. Now all you have to do is make it sell. In this e-book, you’ll learn a product launch formula to ensure the effort and budget you put into traffic converts into product sales. After all, if […] 13 min read
  • The eCommerce On-Site Optimisation Guide Part 2 In part one of this guide we looked at some of the essentials for optimising your on-site experience, (if your memory is a little hazy we covered A/B testing, mobile optimisation and the power of automation). Now it’s time to delve a little deeper and place the focus on a business-critical element of your eCommerce […] 15 min read
  • The eCommerce On-Site Optimisation Guide WHERE SHOULD YOU SPEND YOUR MARKETING BUDGET? It’s a question marketing managers across the globe ponder on an almost daily basis. And if we’re being honest, the answer to this question relies heavily on what’s perceived to bring the highest possible gains. The question often leads to a quality vs quantity debate. Do you focus […] 20 min read
  • Travel: Our top 5 tips for onsite optimisation As the travel industry ramps up for a healthy Q1, here’s our advice for CRO success… Travel is a fast-paced industry. People want the best deal and they won’t stop shopping until they find it. Online travel sales show no sign of slowing down. In fact, sales are forecasted to grow as high as 762 billion […] 6 min read