• What Exactly is an Omnichannel Experience? We take a look at what an omnichannel experience is all about right now along with how things are shaping up across the eCommerce landscape for the future. Tweak this, amend that colour, change that word, enlarge the CTA and BOOM – you’ve just increased your sales. That’s the extent of much of the marketing […] 9 min read
  • 3 Top Tips for Optimising your Online Customer Experience Yieldify marketer Sam Falle shares 3 top tips for how brands can optimise their online customer experience. It seems so obvious. The customer comes first. But too often it’s the customers themselves who get left out in the cold. An irrelevant experience with your brand online is all it takes to alienate a potential customer. Most […] 4 min read
  • The bright future of e-commerce Yieldify’s CTO, Richard Sharp, considers 3 key trends that will shape customer experience over the next few years and, in doing so, the future of e-commerce. In 2016 global e-commerce sales will surpass one trillion dollars. A huge market indeed, but growth is slowing: in 2013 the eCommerce market grew by 23%; in 2018 it […] 8 min read
  • The race to omni-channel: can you keep up with consumer expectations? 55% of retailers say that their investments are being driven by the customer expectation of mature omni-channel capabilities. Yet, so far, consumers are unimpressed with the majority of brands’ responses. Just 7% of consumers are ‘extremely satisfied’ that brands provide a seamless, integrated, and consistent experience across channels. The gap between brand capabilities and consumer expectations […] 3 min read