• Six ways to use social proof to transform your e‑commerce sales What’s the link between how you get people to pay their taxes on time and getting them to purchase products online? The answer is social proof (and we’ve got some pretty exciting news about it too). A theory from behavioural economics, social proof is the idea that we look to what others are doing to help […] 8 min read
  • How to get more marketing budget allocation Getting more marketing budget depends on understanding the motivations of the budget-holder. So who better than our CEO Jay Radia to explain the five key steps to convincing your boss to invest more in marketing? I can imagine this title has got many marketers interested – not least our very own Hannah (who runs Marketing […] 6 min read
  • #FollowFriday: 20 of the best marketing strategy blogs to follow today Marketing continues to broaden and adapt using more digitally-led and innovative practices than ever to reach customers. Check out these marketing strategy blogs to keep you in the loop…. Industry, media news and data @DigiDay  Brilliant source for industry analysis, marketing updates and media. @eMarketer Follow for data on most recent digital trends and practices. @TheDrum […] 3 min read
  • Free e-book: the 8 simple steps of a brand strategy project Brand development strategy can be intimidating for any marketer, but it’s vital to delivering a great customer experience – which in turn makes all the difference to your bottom line. Download our free e-book to break down the steps you need to take for your branding project. Why are we talking about brand strategy? Your brand is the […] 6 min read
  • Can machine learning solve the problems of marketing? Machine learning is very exciting-sounding and there’s probably a TED talk out there somewhere telling us it’s the future. But what bearing does it have for marketers and e-commerce optimisation? First of all, what is machine learning anyway? Simply put, it’s the ability for computers to do stuff without being specifically programmed to do so, instead […] 6 min read
  • How Harrys of London and the £60,000 conversion rate increase Harrys of London is a luxury men’s fashion brand that sells worldwide; its challenge was to make its digital experience meet the high standards its customers are used to in its bricks-and-mortar stores. And that’s where the Yieldify Conversion Platform came in. Harrys of London was one of the first customers to use the Yieldify Conversion Platform and immediately […] 1 min read
  • Join our Valentine’s webinar! There are only a couple of weeks left until one of the highest peaks in the e-commerce calendar, but that doesn’t mean you’ve run out of time to optimise your conversion rate before the traffic starts to pour in. Join our webinar on Friday January 27th to discover six data-proven ways to increase your sales […] 1 min read
  • The proven value of aligning your marketing campaigns We take a look at how aligning marketing campaigns across customer touch points leads to improved performance for e-commerce sites. The holiday season is big, everybody knows that. But just how big? According to the IMRG Capgemini e-Retail Sales Index, the UK holiday season’s e-commerce revenue, measured from the week of Black Friday to the […] 3 min read
  • The foolproof method for creating content that converts Don’t let your content be drowned out by the competition. Here’s the simple method to creating compelling content that engages and converts your customers. Ever written content that falls completely flat? Frustrating, isn’t it? You spend so long crafting what you think is an insanely useful article only for it to be forever lost to […] 8 min read
  • How your website can increase sales with a smart cross-selling campaign CRO specialist Peter Boyle outlines how your website can both delight customers and increase average order values using smart cross-selling campaigns. How can you increase sales and revenue? It’s a question that often leaves eCommerce managers scratching their heads. The common approach is to optimise top funnel elements in an attempt to increase overall lead […] 8 min read