Chapters
  • A summer of e-commerce events Marketing around events and holidays is a key part of any e-commerce brands arsenal: dates like Valentine’s day, Mother’s Day, Black Friday, and more present the perfect opportunity to capture new customers and increase sales. Traditionally, however, these established shopping holidays become fewer and further between as the summer months approach. Fortunately for e-commerce brands, […] 19 min read
  • Digital masterclass: defeat disengagement Find out how to create engaging e-commerce experiences in our digital masterclass. With more digital touch-points between consumers and brands than ever, creating engaging e-commerce experiences is a matter of survival. But an increasingly complex customer journey has made it challenging to understand why visitors are becoming disengaged. At the same time, the reward for […] 1 min read
  • Global e-commerce: 5 lessons from Chinese New Year APAC is now the top region for online shopping, so what can we learn from its biggest holiday, Chinese New Year? European and US-based e-commerce brands are increasingly turning their attention to how they can win in high-growth, developing markets like China, the Middle East and Africa. Last week saw luxury fashion unicorn Farfetch announce […] 6 min read
  • #Journey2018: the road to e-commerce success Join us this March as we launch a marketing event with a difference. Chat-bots. Conversational commerce. Mobile first. Omnichannel. Virtual Reality. Trends and buzzwords come and… stay. We’re as guilty as the next marketers when it comes to getting hyped about technology transforming the industry. But as we already approach the end of January, and […] 3 min read
  • Six ways to use social proof to transform your e‑commerce sales What’s the link between how you get people to pay their taxes on time and getting them to purchase products online? The answer is social proof (and we’ve got some pretty exciting news about it too). A theory from behavioural economics, social proof is the idea that we look to what others are doing to help […] 8 min read
  • How to get more marketing budget allocation Getting more marketing budget depends on understanding the motivations of the budget-holder. So who better than our CEO Jay Radia to explain the five key steps to convincing your boss to invest more in marketing? I can imagine this title has got many marketers interested – not least our very own Hannah (who runs Marketing […] 6 min read
  • #FollowFriday: 20 of the best marketing strategy blogs to follow today Marketing continues to broaden and adapt using more digitally-led and innovative practices than ever to reach customers. Check out these marketing strategy blogs to keep you in the loop…. Industry, media news and data @DigiDay  Brilliant source for industry analysis, marketing updates and media. @eMarketer Follow for data on most recent digital trends and practices. @TheDrum […] 3 min read
  • Free e-book: the 8 simple steps of a brand strategy project Brand development strategy can be intimidating for any marketer, but it’s vital to delivering a great customer experience – which in turn makes all the difference to your bottom line. Download our free e-book to break down the steps you need to take for your branding project. Why are we talking about brand strategy? Your brand is the […] 6 min read
  • Can machine learning solve the problems of marketing? Machine learning is very exciting-sounding and there’s probably a TED talk out there somewhere telling us it’s the future. But what bearing does it have for marketers and e-commerce optimisation? First of all, what is machine learning anyway? Simply put, it’s the ability for computers to do stuff without being specifically programmed to do so, instead […] 6 min read
  • How Harrys of London used Yieldify to help deliver a £60,000 increase in revenue Harrys of London is a luxury men’s fashion brand that sells worldwide; its challenge was to make its digital experience meet the high standards its customers are used to in its bricks-and-mortar stores. And that’s where the Yieldify Conversion Platform came in. Harrys of London was one of the first customers to use the Yieldify Conversion Platform and immediately […] 1 min read