• Six ways to use social proof to transform your e‑commerce sales What’s the link between how you get people to pay their taxes on time and getting them to purchase products online? The answer is social proof (and we’ve got some pretty exciting news about it too). A theory from behavioural economics, social proof is the idea that we look to what others are doing to help […] 8 min read
  • How to hire a marketer: 5 steps to smart marketing hiring Being a marketer seems to require new skills every day, so what steps should you take to make your next hire your best hire? The Yieldify People team sets out 5 key steps to ensure that you find the perfect match. Hiring a marketer is one of the most important decisions you can make as […] 8 min read
  • How to get more marketing budget allocation Getting more marketing budget depends on understanding the motivations of the budget-holder. So who better than our CEO Jay Radia to explain the five key steps to convincing your boss to invest more in marketing? I can imagine this title has got many marketers interested – not least our very own Hannah (who runs Marketing […] 6 min read