Chapters
  • The luxury e-commerce blueprint E-commerce is an area of huge potential growth for your luxury brand: But most of us are unaware that around 40% of luxury brands do not currently sell online. Until recently, luxury retailers only needed to click together their heels and make their merry way to Asia in order to drive growth. But with sales […] 11 min read
  • The Fashion eCommerce Handbook Table of contents Introduction Focus on the Bottom of the Funnel The Difference Between Cross and Upsell Understand Your Pairings Be Reasonable Limit Your Recommendations Bundle Up Leverage All Channels Cross and Upsells Can Be Incredibly Powerful The opportunity in fashion eCommerce is unprecedented. US online fashion sales alone are expected to reach $96.4 billion […] 16 min read
  • How to sell luxury products online: 5 simple e-commerce tips Digital marketing for luxury brands can be challenging; learn some simple steps from how legendary shirtmaker Turnbull and Asser increased conversions without compromise on brand Turnbull and Asser is a bespoke shirtmaker, clothier and tie maker established all the way back in 1885. Perhaps unsurprising for the first brand to receive the Prince of Wales’ Royal Warrant, […] 6 min read
  • How Turnbull & Asser used Yieldify to boost conversions ABOUT TURNBULL & ASSER Turnbull and Asser is a gentleman’s bespoke shirtmaker, clothier and tie maker established in 1885. The first brand to receive the Prince of Wales’ Royal Warrant, it maintains a commitment to product excellence and impeccable service, whether from its flagship store on London’s Jermyn Street, online or with its partners around […] 4 min read
  • How Harrys of London and the £60,000 conversion rate increase Harrys of London is a luxury men’s fashion brand that sells worldwide; its challenge was to make its digital experience meet the high standards its customers are used to in its bricks-and-mortar stores. And that’s where the Yieldify Conversion Platform came in. Harrys of London was one of the first customers to use the Yieldify Conversion Platform and immediately […] 1 min read
  • All or Nothing? The luxury e-commerce dilemma We take a look at the luxury e-commerce landscape and advise how luxury brands can make a success of the move online. To sell online or not sell online? (That is the Luxury e-commerce question.) Luxury brands currently find themselves faced with this dilemma. Until relatively recently, the answer would’ve probably been a no. A […] 5 min read