• The changing face of beauty e-commerce: an interview with Maybelline New York We caught up with Ella Tsang, Digital Specialist at Maybelline New York Canada to understand how the iconic brand is navigating the challenges and changes within beauty e-commerce. Read on to get the scoop on leveraging influencers, working with Amazon and building loyalty. Social has been credited with the democratisation of the beauty industry, helping […] 6 min read
  • Curing the fickle consumer: 5 key ways to build brand loyalty online In today‚Äôs competitive marketplace, few customers stay loyal to one particular brand. And why should they? Online commerce has given consumers near limitless choice, a tool for research, and a highly visible platform on which they can voice their dissatisfaction for products and services which fail to meet their expectations. Consumers are turning away from […] 6 min read