• After GDPR: replenish your email database with Yieldify If you (somehow) weren’t aware, GDPR comes into force today. This news will likely create mixed feelings: on the one hand, you’ll be breathing a sigh of relief after months (or a few manic weeks) of reviewing and updating your approach to customer data. On the other, you’ll be wondering what’s going to happen now. […] 3 min read
  • The EU General Data Protection Regulation: what does it mean for digital marketing? Last year, the European Union confirmed new tougher data privacy laws that are set to come into force around May 2018. But what do these mean for digital marketing – and marketers themselves? Disclaimer: this post doesn’t constitute legal advice – seek professional legal counsel to ensure that your activities are compliant! The GDPR explained The […] 7 min read