• How Rum 21 used Yieldify to deliver better customer journeys   ABOUT RUM21 Starting as a family business in 2006 in Borås, Sweden, today Rum21 is one of the leading internet retailers of furniture and home furnishings. CONSUMERS ‘SHOWROOM’ THEN LEAVE  70% of shoppers that use mobile devices to assist their purchase decisions report that they have showroomed (looked at products in-store and then buy online […] 4 min read