Chapters
  • How Butterfly Twists used urgency and FOMO   ABOUT BUTTERFLY TWISTS Butterfly Twists makes women’s shoes designed with consideration for style and luxury as well as comfort and versatility. Known for its patented featherweight, flexible sole, Butterfly Twists debuted its first collection in London in 2009, dedicated to the aching toes and glamour-cravings of its most stylish inhabitants. Since then, the brand has […] 3 min read
  • How Kickers used Yieldify to catch and hold customer attention ABOUT KICKERS An iconic brand with global reach, Kickers makes unique footwear for confident, style-savvy people. The brand is known for creating high-quality leather boots and shoes with unmatched comfort and attention to detail. Licenced by Pentland Brands in the UK, Kickers consistently strives to meet the high expectations of modern consumers, and recently won […] 5 min read