• What’s wrong with conversion rate optimization? We share a sneak peek at the evolution of CRO ahead of our session at #AwinAC18! A majority of today’s marketers consider conversion rate optimization as a ‘crucial’ part of their marketing strategy, yet according to a survey by Econsultancy many are increasingly dissatisfied with the results they’re seeing. So what’s wrong? This is exactly what […] 4 min read
  • Coffee and conversions: how to increase your average order value Join us on April 25th in London as we explore how to increase revenues without spending more on acquisition, or increasing your conversion rate. What’s it all about? The second in our popular #YieldifyBreakfast series tackles the topic of average order value, a clear opportunity for e-commerce brands as shoppers become ever more willing to part […] 2 min read
  • Global e-commerce: 5 lessons from Chinese New Year APAC is now the top region for online shopping, so what can we learn from its biggest holiday, Chinese New Year? European and US-based e-commerce brands are increasingly turning their attention to how they can win in high-growth, developing markets like China, the Middle East and Africa. Last week saw luxury fashion unicorn Farfetch announce […] 6 min read
  • #Journey2018: the road to e-commerce success Join us this March as we launch a marketing event with a difference. Chat-bots. Conversational commerce. Mobile first. Omnichannel. Virtual Reality. Trends and buzzwords come and… stay. We’re as guilty as the next marketers when it comes to getting hyped about technology transforming the industry. But as we already approach the end of January, and […] 3 min read
  • Yieldify breakfast: defeat checkout abandonment in 2018 Here’s what we covered at our inaugural #YieldifyBreakfast On January 24th we welcomed a packed room of e-commerce experts to our London HQ to discuss defeating checkout abandonment. Read on to get all our insights from the morning as we recap the long-term strategies and quick wins that will help you get set for success […] 4 min read
  • eCommerce Expo 2017 – 10 key learnings from the event We attended major UK marketing technology trade show eCommerce Expo. Here’s what we learned. On 26th and 27th September, London’s Olympia was transformed into a technologist’s bazaar as crowds of marketers descended on the conference hall, hungry to find out about the hottest topics, tools and tactics in marketing. Meanwhile, scores of tech vendors vied […] 8 min read