• The 5 best marketing automation tools for e-commerce Marketing automation tools can be a nightmare to choose between – here’s our guide to how to pick the best one for your e-commerce business Marketing automation tools allow marketers to reach more prospective customers with less effort. While well-established as part of the B2B marketer’s stack, they’re a less common feature of B2C and […] 7 min read
  • How to save an abandoned cart: 5 simple steps The abandoned cart is the bane of any effort at conversion rate optimization – here’s how you can stop it from happening on your website Received wisdom says that over 69% of shopping carts are abandoned. That’s an immense amount of revenue that gets incredibly close to conversion but falls at the final hurdle. So […] 6 min read
  • 7 best practices for effective lead capture Whether it’s post-GDPR lead generation or simply trying to build a database, good lead capture strategies are a vital part of your website. When some e-commerce marketers look at the customer journeys on their website, there’s usually a fairly obvious end goal: the conversion. This misses a huge opportunity at the higher end of the […] 7 min read
  • The ultimate guide to email capture What’s unglamorous, unsexy and old school…but also one of the most effective digital marketing channels around? Here’s a hint: Last year, email automation company Campaign Monitor reported a $44 return on every $1 spent on email (up from $38 in 2015 and $34 in 2014). Yep, the humble email is still one of the most […] 12 min read
  • What’s the Best Way to Teach your Target Audience? You can reach your target audience through a plethora of channels, but you may be surprised at the one where you should still be focusing most of your attention. Social media, content marketing, email campaigns, SMS messages and even good old fashioned phone calls. The channels through which you can reach your target audience are […] 8 min read
  • 4 simple rules for writing must-open email subject lines The blood, sweat and tears you pour into crafting that perfect email are pointless if an irrelevant or uninteresting email subject line doesn’t entice your reader to click open – here are 4 simple ways to craft must-open subject lines. Do you ever get tired of the number of emails you receive? Thanks to popular […] 6 min read
  • 5 actions that will drastically increase your email conversions We dive into email marketing best practice, shining the spotlight on five key actions that’ll keep your customers clicking and drastically increase your email conversions. You’ve heard the saying the money is in the list, right? It’s one of those annoying marketing clichés that gets thrown around at every opportunity. But, as annoying as it […] 9 min read