Chapters
  • 7 REASONS RETAIL CONSUMERS ABANDON SITE 75% OF CUSTOMERS WHO ABANDON A CART DO SO WITH INTENT TO PURCHASE Basket abandonment has become the single biggest drain on revenue for e-retailers with basket abandonment revenue losses surpassing £6 Billion in 2013. Ebusinesses have a multi-billion pound problem on their hands and smart e-retailers should begin looking for innovative and unique ways […] 12 min read
  • Debunking digital marketing trends With every passing year there’s a new marketing trend destined to change the world: AI, VR, programmatic – you name it, you’ll have seen a study telling you how many ‘top marketers’ are already all over it.  Each new tactic spawns dozens of new terms, buzzwords, and jargon. These can lead to confusing value propositions that […] 21 min read
  • The luxury e-commerce blueprint E-commerce is an area of huge potential growth for your luxury brand: But most of us are unaware that around 40% of luxury brands do not currently sell online. Until recently, luxury retailers only needed to click together their heels and make their merry way to Asia in order to drive growth. But with sales […] 11 min read
  • How to write product descriptions Product pages come at the ‘pointy’ end of the sales funnel, and it’s here that the choices you make as a marketer – and in particular, the product descriptions you use – can have a huge impact on whether or not a page converts. You should therefore lavish just as much care and attention on […] 15 min read
  • How to slash site abandonment with Personalisation We take a look at how you can use personalisation in eCommerce during the latter stages of a customer’s journey to reduce site abandonment and increase conversions. Creating a unique, personalised experience. It’s the approach all modern marketing campaigns seem to hinge upon, and with good reason. If years of testing and trial and error […] 8 min read
  • The future of online travel The latest trends in online travel and key strategies to help travel brands flourish online in 2016 and beyond. Online travel is probably the fastest changing, most innovative industry in e-commerce. Amongst the first to recognise the power of the internet were the likes of Travelocity (1996), Priceline (1997) and Lastminute.com (1998). Since then technology has […] 6 min read
  • How your website can increase sales with a smart cross-selling campaign CRO specialist Peter Boyle outlines how your website can both delight customers and increase average order values using smart cross-selling campaigns. How can you increase sales and revenue? It’s a question that often leaves eCommerce managers scratching their heads. The common approach is to optimise top funnel elements in an attempt to increase overall lead […] 8 min read