Chapters
  • How to use psychology in e-commerce To understand psychology in e-commerce, and how to best use it, we need to first understand consumer behaviour, and go back to the offline world. Research shows that 95% of all purchasing decisions are made subconsciously – the brick and mortar retail stores we shop in have long reflected this finding. From the layout of the […] 21 min read
  • Masterclass: beauty e-commerce with Ouidad While much of the retail industry is struggling, beauty and grooming is booming. So what’s the secret to this success? To understand why this particular industry is performing so well in such a challenging retail environment we hosted a masterclass alongside Ouidad, a haircare brand founded in 1984 that has seen major growth and success, especially when […] 1 min read
  • Back-to-school ecommerce cheat sheet: tips for top marks in Q4 With Amazon Prime Day behind us, the next big e-commerce peak as we move into August is back-to-school… So we’ve done a bit of homework on the numbers behind this shopping season to bring you this cheat sheet, answering all your burning back-to-school e-commerce questions, and providing tips on tailoring the customer journey for these […] 6 min read
  • Holiday ecommerce statistics for 2018 Here are 6 insights into the ecommerce trends you can expect on Black Friday, Cyber Monday, and Christmas this year. Just last week, we presented the results of our deep-dive into the billions of holiday ecommerce statistics: ‘The 12 Stats of Christmas’. Here are the key insights you need to know: 1) Black Friday returns go […] 6 min read
  • Jingle sells: holiday marketing for e-commerce It’s the most wonderful e-commerce time of the year: Q4 is make or break for most e-commerce retail brands, as shoppers take to the internet, credit cards at the ready, prepared to snap up bargains. But in an ever-changing e-commerce landscape, it’s important to stay agile and approach it flexibly. This guide will examine the […] 15 min read
  • 21 Amazon Prime Day 2018 stats and facts Another Prime Day is almost upon us, here are all the numbers you need to know! Amazon Prime Day 2018 is fast approaching on July 16th – with the retail giant set to make this the biggest ‘Christmas in July’ event yet, we’ve compiled the key Prime Day statistics and facts to show you what […] 5 min read
  • Building travel customer journeys that convert Foreword by Lee Hayhurst, Travolution Editor The digital customer journey in travel is among the longest and most complicated of any online business and yet many brands focus on just one thing: optimising for conversion. This report sets out why travel brands need to take a step back and take account of the entire consumer […] 21 min read
  • Holiday marketing for e-commerce: what to expect in 2018 The sun might be shining outside, but if you’re in e-commerce it’s already time to start thinking about your holiday marketing strategy. On July 18th, we’ll be hosting an exclusive ‘Christmas in July’ event in London where we’ll be presenting what we’ve termed ‘The Twelve Stats of Christmas’ in a one-off secret winter wonderland. This […] 6 min read
  • The complete guide to customer loyalty Put it down to ‘shiny object syndrome’ or pressure from management, but marketers love customer acquisition – new traffic, new buyers, new social media fans, new email subscribers. Marketing strategies tend to go heavy on acquisition over retention. Perhaps there’s an assumption that existing customers will naturally return without being prompted to, but it’s by […] 18 min read
  • A summer of e-commerce events Marketing around events and holidays is a key part of any e-commerce brands arsenal: dates like Valentine’s day, Mother’s Day, Black Friday, and more present the perfect opportunity to capture new customers and increase sales. Traditionally, however, these established shopping holidays become fewer and further between as the summer months approach. Fortunately for e-commerce brands, […] 19 min read