Chapters
  • How HYLETE used Yieldify to highlight exclusive offers to boost AOV About HYLETE Founded in 2012, HYLETE was created with the belief that innovation and quality in the sportswear market does not have to come with a high price tag. Bypassing the traditional retail model by selling directly to consumers, HYLETE has evolved into the first community-driven functional fitness brand, with over 150,000 customers and generating […] 4 min read
  • Food & drink e-commerce: the secret sauce Over the last few years, consumer appetite for buying food, drinks and meals online has seen huge growth, with spending increasing year-on-year, averaging 21.1% growth since 2013. 2017 was the biggest year yet for the industry, both in terms of sales – with the UK alone topping £11bn – and in terms of how food and […] 24 min read
  • How skyn ICELAND used Yieldify to create a stress-free customer journey ABOUT SKYN ICELAND Skyn ICELAND is a vegan and cruelty-free beauty brand that offers skincare solutions to treat the damage caused by stress. Founder Sarah Kugelman created the brand in order to share her knowledge and experience of battling stress gained from her travels to Iceland, as well as over 20 years working in the beauty […] 5 min read
  • Engaging the online fashion consumer At first glance, it looks like fashion has e-commerce all sewn up. Already the top-selling product category online, sales of fashion in the UK increased by 17.2% in 2017. As the ‘retail-apocalypse’ continues to claim bricks-and-mortar victims, with many blaming a lack of investment in digital channels as the main cause, the way is increasingly […] 20 min read
  • Beauty e-commerce In a market predicted to be worth $675 billion globally within a few years, beauty brands and retailers are in a highly competitive and rapidly-changing environment that at times can seem contradictory. Market-leading multi-brand retailers such as Sephora and Ulta in the US, and Feel Unique and Cult Beauty in the UK – like all […] 22 min read
  • The changing face of beauty e-commerce: an interview with Maybelline New York We caught up with Ella Tsang, Digital Specialist at Maybelline New York Canada to understand how the iconic brand is navigating the challenges and changes within beauty e-commerce. Read on to get the scoop on leveraging influencers, working with Amazon and building loyalty. Social has been credited with the democratisation of the beauty industry, helping […] 6 min read
  • How to increase order value Driving conversions is a top priority – and it’s easy to see why. Considering that over a third of marketers are unhappy with their conversion rates, it’s understandable that you’d be putting lots energy and focus into getting traffic to your site and encouraging it to convert. But while getting customers to convert on your […] 19 min read
  • How Science in Sport used Yieldify to boost AOV and conversions ABOUT SCIENCE IN SPORT Science in Sport develops, manufactures and markets innovative nutritional products for both the professional sportsperson and the local enthusiast. With products ranging from energy gels to whey powders, Science in Sport sells in a range of retail channels; including specialist sports retailers, major grocers and online. HEALTHY LIFESTYLES POWERING INDUSTRY GROWTH […] 4 min read
  • How Kiehl’s used Yieldify to create customer journeys that convert ABOUT KIEHL’S Kiehl’s is an American cosmetics brand specializing in premium skin, hair and beauty products. Founded in 1851, it became part of the L’Oreal group in 2000 and is now one of the world’s most recognised skincare brands. RECREATING THE KIEHL’S EXPERIENCE ONLINE Known for its strong brand values and heritage, Kiehl’s emphasises the values […] 5 min read
  • Driving deposits with Bethard ABOUT BETHARD Founded in 2012 by industry veterans, Bethard is an iGaming company that offers sportsbook, casino and live casino betting online. With a disruptive brand identity, it strives to constantly break the mould for online gaming and deliver the best experience in the business. CONVERTING IN NEW MARKETS Headquartered in Sweden, Bethard approached 2018 […] 3 min read