• The 2018 e-commerce marketing calendar Need the definitive dates for e-commerce marketing in 2018? You’re in luck… In e-commerce as in life, timing is everything. Knowing the important dates in the e-commerce calendar can make all the difference between success and failure. As the e-commerce market grows to an expected $2.86 trillion in 2018 and cross-border selling becomes a key […] 1 min read
  • Comment Montblanc a réduit les abandons de son site À PROPOS DE MONTBLANC Montblanc a toujours été présent sur le marché des marques de luxe depuis près d’un siècle. La marque est réputée pour ses créations exceptionnelles de stylos, de montres, d’articles en cuir, de bijoux, de parfums et de lunettes. LES GAGNANTS DU E-COMMERCE EN LUXE Tandis que la croissance des ventes en luxe a ralenti dans les […] 6 min read
  • How to reduce your bounce rate Getting the traffic but seeing lots of visitors leave without doing anything? Then you’re suffering from a high bounce rate. The official definition of bounce rate given by Google Analytics is: A bounce is a single-page session on your site. In Analytics, a bounce is calculated specifically as a session that triggers only a single […] 14 min read
  • How We Are FSTVL used Yieldify to boost ticket sales and optimise the customer journey ABOUT WE ARE FSTVL Winner of Best New Festival, Best Medium Sized Festival and Best International Festival awards, We Are FSTVL hosts a huge weekender in May at Damyn’s Hall, Upminster, combining some of the world’s biggest names in electronic dance music with some of the world’s leading club brands and labels for 50,000 fans. […] 5 min read
  • How M6 Boutique used Yieldify to increase conversions and average order value ABOUT M6 BOUTIQUE M6 Boutique first appeared as a television show in 1988 and has since been a pioneer of home shopping in France, now extending to e-commerce and bricks-and-mortar retail as well as continuing to broadcast over 650 hours of TV programming every year. Over two million customers trust M6 Boutique, which now offers products […] 4 min read
  • How Homair used Yieldify to boost bookings and build better customer journeys   ABOUT HOMAIR Homair is the number one mobile home operator in France with over thirty years’ experience as specialists in European mobile home holidays and 128 campsites in France, Italy, Croatia and Spain. Homair’s camping villages offer facilities and amenities to make its guests’ lives easy, along with a large range of activities and […] 4 min read
  • How Rum 21 used Yieldify to deliver better customer journeys   ABOUT RUM21 Starting as a family business in 2006 in Borås, Sweden, today Rum21 is one of the leading internet retailers of furniture and home furnishings. CONSUMERS ‘SHOWROOM’ THEN LEAVE  70% of shoppers that use mobile devices to assist their purchase decisions report that they have showroomed (looked at products in-store and then buy online […] 4 min read
  • Webinar: E-commerce in 2018 (8 trends to watch) What does your site need to be ready for in 2018? The world of e-commerce moves fast – and 2017 has seen everything from ‘pay later’ options to the boom in social commerce and explosive adoption in new markets. So how do you get the jump on what’s coming up in 2018? Sign up for this […] 1 min read
  • The 7 Secrets of Vertical Commerce If you’ve listened to a podcast lately, you might have heard an advert for Casper mattresses. If you’re a glasses wearer, perhaps you’re aware of Warby Parker. Or maybe you’re a woman who’s been targeted with Thinx underwear on social media. These brands form the vanguard of v-commerce (aka vertical commerce): vertically-integrated brands where the […] 17 min read
  • The e-commerce statistics report Q3 2017 Yieldify gathered data from 400 e-commerce websites across the world in order to show you the latest industry trends in Q3 2017. Here’s what we found… How have conversion rates changed this quarter? Conversion rates in retail grew consistently over the summer, with travel also taking a leap towards the end of the quarter. Finance, […] 1 min read