• 21 Amazon Prime Day 2018 stats and facts Another Prime Day is almost upon us, here are all the numbers you need to know! Amazon Prime Day 2018 is fast approaching on July 16th – with the retail giant set to make this the biggest ‘Christmas in July’ event yet, we’ve compiled the key Prime Day statistics and facts to show you what […] 5 min read
  • Building travel customer journeys that convert Foreword by Lee Hayhurst, Travolution Editor The digital customer journey in travel is among the longest and most complicated of any online business and yet many brands focus on just one thing: optimising for conversion. This report sets out why travel brands need to take a step back and take account of the entire consumer […] 21 min read
  • Holiday marketing for e-commerce: what to expect in 2018 The sun might be shining outside, but if you’re in e-commerce it’s already time to start thinking about your holiday marketing strategy. On July 18th, we’ll be hosting an exclusive ‘Christmas in July’ event in London where we’ll be presenting what we’ve termed ‘The Twelve Stats of Christmas’ in a one-off secret winter wonderland. This […] 6 min read
  • The complete guide to customer loyalty Put it down to ‘shiny object syndrome’ or pressure from management, but marketers love customer acquisition – new traffic, new buyers, new social media fans, new email subscribers. Marketing strategies tend to go heavy on acquisition over retention. Perhaps there’s an assumption that existing customers will naturally return without being prompted to, but it’s by […] 18 min read
  • A summer of e-commerce events Marketing around events and holidays is a key part of any e-commerce brands arsenal: dates like Valentine’s day, Mother’s Day, Black Friday, and more present the perfect opportunity to capture new customers and increase sales. Traditionally, however, these established shopping holidays become fewer and further between as the summer months approach. Fortunately for e-commerce brands, […] 19 min read
  • How HYLETE used Yieldify to highlight exclusive offers to boost AOV About HYLETE Founded in 2012, HYLETE was created with the belief that innovation and quality in the sportswear market does not have to come with a high price tag. Bypassing the traditional retail model by selling directly to consumers, HYLETE has evolved into the first community-driven functional fitness brand, with over 150,000 customers and generating […] 4 min read
  • Food & drink e-commerce: the secret sauce Over the last few years, consumer appetite for buying food, drinks and meals online has seen huge growth, with spending increasing year-on-year, averaging 21.1% growth since 2013. 2017 was the biggest year yet for the industry, both in terms of sales – with the UK alone topping £11bn – and in terms of how food and […] 24 min read
  • How skyn ICELAND used Yieldify to create a stress-free customer journey ABOUT SKYN ICELAND Skyn ICELAND is a vegan and cruelty-free beauty brand that offers skincare solutions to treat the damage caused by stress. Founder Sarah Kugelman created the brand in order to share her knowledge and experience of battling stress gained from her travels to Iceland, as well as over 20 years working in the beauty […] 5 min read
  • Engaging the online fashion consumer At first glance, it looks like fashion has e-commerce all sewn up. Already the top-selling product category online, sales of fashion in the UK increased by 17.2% in 2017. As the ‘retail-apocalypse’ continues to claim bricks-and-mortar victims, with many blaming a lack of investment in digital channels as the main cause, the way is increasingly […] 20 min read
  • Beauty e-commerce In a market predicted to be worth $675 billion globally within a few years, beauty brands and retailers are in a highly competitive and rapidly-changing environment that at times can seem contradictory. Market-leading multi-brand retailers such as Sephora and Ulta in the US, and Feel Unique and Cult Beauty in the UK – like all […] 22 min read