Chapters
  • Personalizing the customer journey Personalization in e-commerce has been a hot topic in marketing for the last few years now – heralded as a holy-grail that can reduce acquisition costs, lift revenues and increase efficiency, all while keeping the customer happy. But unfortunately, it’s not that simple. Yieldify’s recent State of CJO report revealed that marketers still consider personalization […] 16 min read
  • The 5 best marketing automation tools for e-commerce Marketing automation tools can be a nightmare to choose between – here’s our guide to how to pick the best one for your e-commerce business Marketing automation tools allow marketers to reach more prospective customers with less effort. While well-established as part of the B2B marketer’s stack, they’re a less common feature of B2C and […] 7 min read
  • E-commerce A/B Testing In the history of marketing, there’s never been a better time than now to learn what makes your customers tick. Surveys and focus groups used to be the only way to get to the heart of what your customers were thinking – and then you’d put your advertisement on TV or on a billboard and […] 14 min read
  • Benchmark your CJO strategy: take the quiz Want to see how you shape up compared to the 200+ marketers featured in our State of CJO report? Take the quiz to benchmark your CJO strategy! Optimizing the customer journey can be tough – with so much data, and so many touchpoints it can be difficult to know where to start. So to better […] 2 min read
  • How to save an abandoned cart: 5 simple steps The abandoned cart is the bane of any effort at conversion rate optimization – here’s how you can stop it from happening on your website Received wisdom says that over 69% of shopping carts are abandoned. That’s an immense amount of revenue that gets incredibly close to conversion but falls at the final hurdle. So […] 6 min read
  • The state of CJO 2018: 200+ e-commerce marketers on customer journey optimization The state of customer journey optimization in e-commerce, as told by 200+ marketers. The State of CJO 2018 is Yieldify’s inaugural survey into the current state of customer journey optimization in e-commerce, as told by marketers themselves. The report is one of the first to take a comprehensive look at Customer Journey Optimization (CJO) and […] 3 min read
  • Créer des parcours en ligne qui convertissent : le cas de M6 Boutique Présentation de M6 Boutique Depuis près de 30 ans, M6 Boutique a innové et ouvert la voie à des expériences de shopping uniques sur le marché français. Conçue à l’origine comme une chaîne de télé-achat, elle propose à présent ses produits et services par catalogue, dans quatre magasins en dur, par le biais de canaux […] 8 min read
  • Christmas Marketing for E-Commerce Success: 5 Tips to Increase Gift Sales When it comes to retail e-commerce, the success of your holiday marketing can mean make-or-break for your whole year. At Christmas, your shoppers are arriving to buy not for themselves, but for someone else – a very different purchase and consideration journey to what much of what e-commerce marketing is geared up for. To help […] 7 min read
  • 4 Tips For E-Commerce in Singapore and ASEAN As we open our brand new Singapore office, we’re lifting the lid on what it takes to drive success in e-commerce here and in other ASEAN markets – from increasing conversion rate marketing to increasing customer lifetime value. According to Singapore Business Review, “ASEAN e-commerce (is) forecasted to grow 32% to almost US$90b by 2025.” […] 6 min read
  • Online shopping trends: the truth about customer journeys We surveyed 1000+ consumers to discover the truth about online shopping trends and the customer journey. Here’s what we found… Staying on top of online shopping trends can be tough for marketers today. And while we’re all about looking to the numbers (as evidenced in our recent masterclass ‘12 data secrets for holiday e-commerce‘!) sometimes […] 1 min read