Chapters
  • Debunking digital marketing trends With every passing year there’s a new marketing trend destined to change the world: AI, VR, programmatic – you name it, you’ll have seen a study telling you how many ‘top marketers’ are already all over it.  Each new tactic spawns dozens of new terms, buzzwords, and jargon. These can lead to confusing value propositions that […] 21 min read
  • The EU General Data Protection Regulation: what does it mean for digital marketing? Last year, the European Union confirmed new tougher data privacy laws that are set to come into force around May 2018. But what do these mean for digital marketing – and marketers themselves? Disclaimer: this post doesn’t constitute legal advice – seek professional legal counsel to ensure that your activities are compliant! The GDPR explained The […] 7 min read
  • Why organizations fail to build great digital teams Our Senior Product Manager, Lubomir Malo, explains where organizations are going wrong when hiring digital talent – and how they can go about improving their digital recruitment. We all know just how costly hiring the wrong person can prove. This is especially true for smaller digital teams, where every individual’s work has a huge impact. […] 4 min read