• The state of CJO 2018: 200+ e-commerce marketers on customer journey optimization The state of customer journey optimization in e-commerce, as told by 200+ marketers. The State of CJO 2018 is Yieldify’s inaugural survey into the current state of customer journey optimization in e-commerce, as told by marketers themselves. The report is one of the first to take a comprehensive look at Customer Journey Optimization (CJO) and […] 3 min read
  • Online shopping trends: the truth about customer journeys We surveyed 1000+ consumers to discover the truth about online shopping trends and the customer journey. Here’s what we found… Staying on top of online shopping trends can be tough for marketers today. And while we’re all about looking to the numbers (as evidenced in our recent masterclass ‘12 data secrets for holiday e-commerce‘!) sometimes […] 1 min read
  • Back-to-school ecommerce cheat sheet: tips for top marks in Q4 With Amazon Prime Day behind us, the next big e-commerce peak as we move into August is back-to-school… So we’ve done a bit of homework on the numbers behind this shopping season to bring you this cheat sheet, answering all your burning back-to-school e-commerce questions, and providing tips on tailoring the customer journey for these […] 6 min read
  • Holiday ecommerce statistics for 2018 Here are 6 insights into the ecommerce trends you can expect on Black Friday, Cyber Monday, and Christmas this year. Just last week, we presented the results of our deep-dive into the billions of holiday ecommerce statistics: ‘The 12 Stats of Christmas’. Here are the key insights you need to know: 1) Black Friday returns go […] 6 min read
  • When personalisation gets creepy (plus 3 ways to personalise properly) A few examples of when personalisation oversteps the boundaries, making customers uncomfortable in the process – plus 3 actionable steps to personalising pleasingly. ‘Creating a personalised experience’ sits atop most brands’ customer experience to-do lists. And it’s not difficult to understand why. Rather than serving up generic content to your visitors, personalisation enables you to […] 8 min read
  • Empowering Yieldify with Data: What has Looker done for us? Business Intelligence Analyst Demis Bhojoo looks at how Looker has changed the way we work at Yieldify by empowering employees with easily accessible data. I recently stumbled upon Justin Kan’s old post The First Time I Used Programming at Work. The post reminded me of my time at Rangespan – where my colleague and friend, […] 4 min read
  • When data is not enough: why you need to learn the art of visualization Data visualization is changing how brands can optimize their e-commerce channels in 2015. Every day, new streams of infographics populate the blogs we read, visualizing everything from spend trends to device usage to purchase geolocations. But data visualization isn’t just a novel way to broadcast a data set. As Dr Johanna Kieniewicz, Head of Outreach […] 5 min read