• When personalisation gets creepy (plus 3 ways to personalise properly) A few examples of when personalisation oversteps the boundaries, making customers uncomfortable in the process – plus 3 actionable steps to personalising pleasingly. ‘Creating a personalised experience’ sits atop most brands’ customer experience to-do lists. And it’s not difficult to understand why. Rather than serving up generic content to your visitors, personalisation enables you to […] 8 min read
  • Empowering Yieldify with Data: What has Looker done for us? Business Intelligence Analyst Demis Bhojoo looks at how Looker has changed the way we work at Yieldify by empowering employees with easily accessible data. I recently stumbled upon Justin Kan’s old post The First Time I Used Programming at Work. The post reminded me of my time at Rangespan – where my colleague and friend, […] 4 min read
  • When data is not enough: why you need to learn the art of visualization Data visualization is changing how brands can optimize their e-commerce channels in 2015. Every day, new streams of infographics populate the blogs we read, visualizing everything from spend trends to device usage to purchase geolocations. But data visualization isn’t just a novel way to broadcast a data set. As Dr Johanna Kieniewicz, Head of Outreach […] 5 min read