• Black Friday Trends: Our Stats and What They Could Mean For Christmas We’ve taken our stats from Black Friday and Cyber Monday, compared them to last year and given you a few predictions of how e-commerce trends could shape up this Christmas. Who else is glad Black Friday is over? I know, I know. It’s a great time for e-commerce stores in terms of profits, but it […] 8 min read
  • 8 eCommerce Pitfalls to Avoid for a Winning Black Friday Campaign Don’t miss out on your biggest revenue opportunity of the year – avoid these 8 eCommerce pitfalls for a record-breaking Black Friday and Cyber Monday. The biggest shopping days of the year, Black Friday and Cyber Monday, are just around the corner. Much like their brick and mortar counterparts, online stores can expect a huge […] 9 min read
  • Just another manic Monday? How consumer spending is changing this holiday season Yieldify CEO Jay Radia, fresh from his return from NYC, discusses customer spending trends from recent weeks to give insights into the ways eCommerce will need to move in 2015 to keep up with changing consumer behaviour. With a drawn out deal-heavy ‘Black November’ over and now Manic Monday on the retail calendar, we’re witnessing […] 6 min read
  • A very American Import: the first takeaways from Cyber Weekend At Yieldify, we are keenly aware of the challenges our eRetail clients faced over the Cyber weekend. The spike in traffic through eRetail channels – which crashed many major eCommerce platforms – has been well documented in the press. As customers rushed through retailers’ doors, websites buckled under the pressure from onsite visitors, online imitating […] 5 min read