Chapters
  • The complete guide to customer loyalty Put it down to ‘shiny object syndrome’ or pressure from management, but marketers love customer acquisition – new traffic, new buyers, new social media fans, new email subscribers. Marketing strategies tend to go heavy on acquisition over retention. Perhaps there’s an assumption that existing customers will naturally return without being prompted to, but it’s by […] 18 min read
  • Our campaigns of the month: July 2017 Want to know how to create great campaigns for capturing email leads or highlighting first purchase incentives? Look no further than some of our favourite client campaigns this month! Capturing email leads and encouraging loyalty with Time for Paws Pet food and accessories specialists Time for Paws was looking to capture more email leads and […] 1 min read