• eCommerce Expo 2017 – 10 key learnings from the event We attended major UK marketing technology trade show eCommerce Expo. Here’s what we learned. On 26th and 27th September, London’s Olympia was transformed into a technologist’s bazaar as crowds of marketers descended on the conference hall, hungry to find out about the hottest topics, tools and tactics in marketing. Meanwhile, scores of tech vendors vied […] 8 min read
  • Brand Design Change is good, but too much change can be complicated and ruin your sense of identity. To keep things focused at the start of your project, keep your attention on… Understanding your business as it is now; Try to predict where it’s heading in the next few years; The roadmap between those two points. And […] 12 min read
  • Reducing the customer expectation vs the reality gap Out of all the traps marketers fall into, there’s one which ensnares more than most. It’s a trap often sprung thanks to creator blindness. When you’ve created a product, it’s difficult to stay impartial and create an objective marketing campaign. It’s why you see so many claims of the greatest, best or cheapest service online. […] 9 min read
  • 3 ways to use social media to improve customer experience Our experts list the best ways to increase customer loyalty by optimising your social media experience The marketing world is full of clichéd phrases. “Content is king”, “we’re results-oriented” and “always be testing” are just a few examples of the phrases marketers love to espouse at every opportunity. But there’s one marketing phrase which is […] 10 min read
  • 5 techniques to measure & improve customer experience Our top 5 techniques to measure and improve customer experience and keep your visitors coming back for more. Good service is the linchpin upon which your business’s success depends. Get it right and you’ll have hundreds or thousands of repeat purchases, countless referrals and a very healthy revenue stream. Get it wrong and you’ll see […] 9 min read
  • When personalisation gets creepy (plus 3 ways to personalise properly) A few examples of when personalisation oversteps the boundaries, making customers uncomfortable in the process – plus 3 actionable steps to personalising pleasingly. ‘Creating a personalised experience’ sits atop most brands’ customer experience to-do lists. And it’s not difficult to understand why. Rather than serving up generic content to your visitors, personalisation enables you to […] 8 min read
  • 3 Top Tips for Optimising your Online Customer Experience Yieldify marketer Sam Falle shares 3 top tips for how brands can optimise their online customer experience. It seems so obvious. The customer comes first. But too often it’s the customers themselves who get left out in the cold. An irrelevant experience with your brand online is all it takes to alienate a potential customer. Most […] 4 min read
  • How to improve customer experience and increase brand loyalty as an online retailer In online retail, engendering loyalty leads to repeat purchases and recurring revenue – try these tips to improve your customer experience and increase loyalty. There’s a huge problem with modern marketing, a problem we’ve termed Jurassic Park marketing. The internet is full of awesome advice and information on how to increase your signups, conversions and […] 11 min read
  • The 6 quickest ways to increase average order values in online retail We’ve gone over six tried and tested methods online retailers can use to increase average order values and get the quickest eCommerce revenue gains possible. Every business, regardless of industry, has one primary goal: To increase revenue. Some believe that focusing on traffic levels, rates of engagement or even growing their list are the best […] 11 min read
  • 8 eCommerce Pitfalls to Avoid for a Winning Black Friday Campaign Don’t miss out on your biggest revenue opportunity of the year – avoid these 8 eCommerce pitfalls for a record-breaking Black Friday and Cyber Monday. The biggest shopping days of the year, Black Friday and Cyber Monday, are just around the corner. Much like their brick and mortar counterparts, online stores can expect a huge […] 9 min read