Chapters
  • 7 REASONS RETAIL CONSUMERS ABANDON SITE 75% OF CUSTOMERS WHO ABANDON A CART DO SO WITH INTENT TO PURCHASE Basket abandonment has become the single biggest drain on revenue for e-retailers with basket abandonment revenue losses surpassing £6 Billion in 2013. Ebusinesses have a multi-billion pound problem on their hands and smart e-retailers should begin looking for innovative and unique ways […] 12 min read
  • How to write product descriptions Product pages come at the ‘pointy’ end of the sales funnel, and it’s here that the choices you make as a marketer – and in particular, the product descriptions you use – can have a huge impact on whether or not a page converts. You should therefore lavish just as much care and attention on […] 15 min read