• How OVO Energy used reassurance messages to boost conversions by 18% OVO Energy is disrupting the industry. In a space dominated by the ‘big six’, the award-winning company is changing how customers choose their energy providers – but how do they get their website visitors to commit to a switch? OVO Energy was founded in 2009 with a clear and simple vision – to create the […] 1 min read
  • How Montblanc used customer experience to boost conversions by over 40% Montblanc ensures that its website experience meets its visitors’ expectations by delivering personal touches with perfect timing to encourage purchases. People are buying more luxury goods online that ever before; sales grew 9% last year and the market has ballooned a massive 77% since 2011 according to Euromonitor. It doesn’t take a veteran marketer to […] 1 min read
  • How Sport Relief increased its lead generation by 27% Sport Relief is one of the UK’s biggest charity events; Yieldify worked with them to help their website generate leads and sign-ups that led to over £55 million raised in 2016. Sport Relief is where the Great British public get active and have fun to help change lives, raising money to help vulnerable people in both the UK and […] 1 min read
  • How M6 Boutique leveraged its ‘offsite’ reputation to increase conversions M6 Boutique is a pioneer of home shopping in France, successfully leveraging the trust it had built through TV and bricks-and-mortar to increase its e-commerce conversions M6 Boutique first appeared as a television show in 1988 and has since been a pioneer of home shopping in France, now extending to e-commerce and bricks-and-mortar retail as well […] 1 min read
  • Why mums are rallying for higher conversion rates this Mother’s Day In an unprecedented move, Yieldify’s mum is taking over our blog with her new organisation, Mums for More Conversions. Brace yourselves. Hello everyone! As the collective mum of Yieldify, I’m very excited to finally be able to talk to you all directly (I’ve been asking for a long time to see the office but they […] 2 min read
  • How Harrys of London and the £60,000 conversion rate increase Harrys of London is a luxury men’s fashion brand that sells worldwide; its challenge was to make its digital experience meet the high standards its customers are used to in its bricks-and-mortar stores. And that’s where the Yieldify Conversion Platform came in. Harrys of London was one of the first customers to use the Yieldify Conversion Platform and immediately […] 1 min read
  • Join our Valentine’s webinar! There are only a couple of weeks left until one of the highest peaks in the e-commerce calendar, but that doesn’t mean you’ve run out of time to optimise your conversion rate before the traffic starts to pour in. Join our webinar on Friday January 27th to discover six data-proven ways to increase your sales […] 1 min read
  • How Holiday Extras generated £1 million in additional revenue Holiday Extras is the digital fulfilment business for Merlin Entertainments Group, managing partnerships for theme parks such as Alton Towers, Legoland Windsor and Thorpe Park. To discover how the team there has worked with Yieldify to generate over £1 million in additional revenue, we sat down with Sam Conroy, Affiliate Partnerships Executive. For more customer stories […] 0 min read
  • Six tried-and-tested tactics for conversion optimisation this Valentine’s Day Christmas might only just have passed, but if you’re anything like us you’ll be flying straight into 2017 with an eye to your big milestones. Of course, one of the first in the calendar for many marketers will be Valentine’s Day – time to turn red-and-pink in the name of making the most of one […] 1 min read
  • How to increase conversions at the last minute this Christmas Christmas comes but once a year and it’s now just two weeks away; if you’re in the retail game, you’ll no doubt be watching the numbers carefully having invested plenty of blood, sweat and tears into the all-important Q4. But it probably hasn’t been easy. While lying awake at night, maybe you’ve been entertaining these […] 1 min read