• The 7 dangers of ‘overlay shops’ ‘Overlays’, ‘pop-ups’, ‘lightboxes’ or even ‘modals’ – done well, onsite remarketing is a great way to increase conversions – but beware making the wrong choice of solution In a world where acquiring traffic seems to cost more every day, a fast and simple answer to converting that traffic sounds like every marketer’s dream. Onsite remarketing […] 7 min read
  • 40 headlines that generate interest, clicks and increase conversions We’ve put together 40 types of headlines that will help you grab your audience’s attention, elicit that all important click and then increase your conversions. Before you can think about increasing conversions through your content, you’ve got to do one thing first. Get readers to click through to your content from search engines, email campaign, […] 10 min read
  • The foolproof method for creating content that converts Don’t let your content be drowned out by the competition. Here’s the simple method to creating compelling content that engages and converts your customers. Ever written content that falls completely flat? Frustrating, isn’t it? You spend so long crafting what you think is an insanely useful article only for it to be forever lost to […] 8 min read
  • How to convince and convert your customers through social media Social media offers unparalleled reach, but this rarely translates into sales. Here are our top tips to convince your customers through social media and boost your conversions. Where does social media fit into your overall marketing strategy? Do you view Facebook and Twitter as nothing but traffic referrers? Are they there simply to get more […] 7 min read
  • Why you need killer content in fashion eCommerce We discuss why creating compelling content is key for smart fashion eCommerce brands who are looking to increase their conversions by improving their website’s customer experience. More than half of online consumers spend 75% of their total shopping time conducting research.[1]  So, if you’re a fashion eCommerce marketer not already regularly producing content, what are you […] 4 min read