• The state of CJO 2018: 200+ e-commerce marketers on customer journey optimization The state of customer journey optimization in e-commerce, as told by 200+ marketers. The State of CJO 2018 is Yieldify’s inaugural survey into the current state of customer journey optimization in e-commerce, as told by marketers themselves. The report is one of the first to take a comprehensive look at Customer Journey Optimization (CJO) and […] 3 min read
  • Webinar: CRO is dead CRO is dead. Find out why (and what’s next) in our free webinar on October 27th. Following its success at Internet Retailing Conference, we’re running a digital version of our workshop that takes a fresh look at where CRO is going next (mostly told through the lens of Game of Thrones analogies). Join Yieldify CEO Jay […] 1 min read
  • How to choose the right eCommerce optimisation tool for your business The eCommerce doctrine has shifted. Gone are the days when you drove as much traffic to your site as possible, sat with your fingers crossed and prayed enough visitors would convert that you’d hit your targets. The majority of eCommerce businesses know that this approach is wasteful. Instead, you’re optimising your onsite offering, improving your […] 22 min read
  • The ultimate guide to Customer Journey Optimisation CJO is the new CRO. As an e-commerce retailer, in order to keep competing and keep converting in an increasingly competitive market, you need to know your customer journey like the back of your hand – and be an expert at making it relevant and seamless. Because if you don’t, your competitors will. In this […] 22 min read