Chapters
  • Brand Design Change is good, but too much change can be complicated and ruin your sense of identity. To keep things focused at the start of your project, keep your attention on… Understanding your business as it is now; Try to predict where it’s heading in the next few years; The roadmap between those two points. And […] 12 min read
  • Free e-book: the 8 simple steps of a brand strategy project Brand development strategy can be intimidating for any marketer, but it’s vital to delivering a great customer experience – which in turn makes all the difference to your bottom line. Download our free e-book to break down the steps you need to take for your branding project. Why are we talking about brand strategy? Your brand is the […] 6 min read