• Mother’s Day marketing 2018 Mother’s Day is one of the biggest retail days of the year, leaving Valentine’s Day and Father’s Day in the dust in terms of consumer spending. What’s more, it’s an opportunity that’s growing: Americans spent $23.6B for Mother’s Day 2017, compared to $11.5B in 2005. Of course, this means that it’s an increasingly important day […] 13 min read
  • How to reduce your bounce rate Getting the traffic but seeing lots of visitors leave without doing anything? Then you’re suffering from a high bounce rate. The official definition of bounce rate given by Google Analytics is: A bounce is a single-page session on your site. In Analytics, a bounce is calculated specifically as a session that triggers only a single […] 14 min read