• Christmas Marketing for E-Commerce Success: 5 Tips to Increase Gift Sales When it comes to retail e-commerce, the success of your holiday marketing can mean make-or-break for your whole year. At Christmas, your shoppers are arriving to buy not for themselves, but for someone else – a very different purchase and consideration journey to what much of what e-commerce marketing is geared up for. To help […] 7 min read
  • Holiday ecommerce statistics for 2018 Here are 6 insights into the ecommerce trends you can expect on Black Friday, Cyber Monday, and Christmas this year. Just last week, we presented the results of our deep-dive into the billions of holiday ecommerce statistics: ‘The 12 Stats of Christmas’. Here are the key insights you need to know: 1) Black Friday returns go […] 6 min read
  • Jingle sells: holiday marketing for e-commerce It’s the most wonderful e-commerce time of the year: Q4 is make or break for most e-commerce retail brands, as shoppers take to the internet, credit cards at the ready, prepared to snap up bargains. But in an ever-changing e-commerce landscape, it’s important to stay agile and approach it flexibly. This guide will examine the […] 15 min read
  • Holiday marketing for e-commerce: what to expect in 2018 The sun might be shining outside, but if you’re in e-commerce it’s already time to start thinking about your holiday marketing strategy. On July 18th, we’ll be hosting an exclusive ‘Christmas in July’ event in London where we’ll be presenting what we’ve termed ‘The Twelve Stats of Christmas’ in a one-off secret winter wonderland. This […] 6 min read
  • Black Friday statistics for 2017 What should an e-commerce site expect this Black Friday? We crunched last year’s data to find out… Black Friday: despite what some naysayers may say and new entrants like Amazon’s Prime Day, it’s still one of the biggest events in the e-commerce calendar. It’s even evolved in recent years to be ‘less a discounting event, […] 1 min read
  • Introducing the Yieldify Holiday Season Checklist 2017 Get your free guide to making the busiest time in the e-commerce calendar your most successful yet Halloween. Black Friday. Cyber Monday. Bounceback Tuesday. Throwback Thursday. Super Saturday. Free Shipping Day. Q4 in e-commerce means you’ve got your work cut out for you. It’s a make-or-break season for the retailer and with that comes an […] 2 min read
  • Black Friday Trends: Our Stats and What They Could Mean For Christmas We’ve taken our stats from Black Friday and Cyber Monday, compared them to last year and given you a few predictions of how e-commerce trends could shape up this Christmas. Who else is glad Black Friday is over? I know, I know. It’s a great time for e-commerce stores in terms of profits, but it […] 8 min read
  • 16 key Black Friday statistics and what they mean for your business We’ve delved into Black Friday statistics from the past few years to identify key trends and assess what they could mean for your business on Black Friday 2015. There was a time when Black Friday only affected stores in the United States. But for better or worse, Black Friday is spreading. It’s already taken hold […] 5 min read
  • 8 eCommerce Pitfalls to Avoid for a Winning Black Friday Campaign Don’t miss out on your biggest revenue opportunity of the year – avoid these 8 eCommerce pitfalls for a record-breaking Black Friday and Cyber Monday. The biggest shopping days of the year, Black Friday and Cyber Monday, are just around the corner. Much like their brick and mortar counterparts, online stores can expect a huge […] 9 min read
  • A very American Import: the first takeaways from Cyber Weekend At Yieldify, we are keenly aware of the challenges our eRetail clients faced over the Cyber weekend. The spike in traffic through eRetail channels – which crashed many major eCommerce platforms – has been well documented in the press. As customers rushed through retailers’ doors, websites buckled under the pressure from onsite visitors, online imitating […] 5 min read