• How skyn ICELAND used Yieldify to create a stress-free customer journey ABOUT SKYN ICELAND Skyn ICELAND is a vegan and cruelty-free beauty brand that offers skincare solutions to treat the damage caused by stress. Founder Sarah Kugelman created the brand in order to share her knowledge and experience of battling stress gained from her travels to Iceland, as well as over 20 years working in the beauty […] 5 min read
  • Beauty e-commerce In a market predicted to be worth $675 billion globally within a few years, beauty brands and retailers are in a highly competitive and rapidly-changing environment that at times can seem contradictory. Market-leading multi-brand retailers such as Sephora and Ulta in the US, and Feel Unique and Cult Beauty in the UK – like all […] 22 min read
  • The changing face of beauty e-commerce: an interview with Maybelline New York We caught up with Ella Tsang, Digital Specialist at Maybelline New York Canada to understand how the iconic brand is navigating the challenges and changes within beauty e-commerce. Read on to get the scoop on leveraging influencers, working with Amazon and building loyalty. Social has been credited with the democratisation of the beauty industry, helping […] 6 min read
  • How Kiehl’s used Yieldify to create customer journeys that convert ABOUT KIEHL’S Kiehl’s is an American cosmetics brand specializing in premium skin, hair and beauty products. Founded in 1851, it became part of the L’Oreal group in 2000 and is now one of the world’s most recognised skincare brands. RECREATING THE KIEHL’S EXPERIENCE ONLINE Known for its strong brand values and heritage, Kiehl’s emphasises the values […] 5 min read