Chapters
  • E-commerce A/B Testing In the history of marketing, there’s never been a better time than now to learn what makes your customers tick. Surveys and focus groups used to be the only way to get to the heart of what your customers were thinking – and then you’d put your advertisement on TV or on a billboard and […] 14 min read
  • How Megabus used Yieldify to optimize the customer booking journey ABOUT MEGABUS Megabus is the market-leading budget intercity coach operator in the UK and North America. First launched in the UK in 2003, international transport group Stagecoach introduced the brand to the USA in 2006, with the mission of providing affordable and reliable bus services across more than 100 different cities and university campuses. SHOWCASING BUS […] 6 min read