Cat Millar
Cat Millar | June 1, 2018
Content Marketing Manager at Yieldify.

How can you create mobile customer journeys that convert? Here’s some of our favourite examples this month!

How Feelunique engages mobile visitors showing intent to purchase

Multi-brand beauty retailer Feelunique wanted to improve the customer experience on mobile to increase conversions. With the knowledge that free shipping offers are most effective when visitors are showing intent to purchase, the brand sought to show this message to relevant users at the perfect moment.

To encourage returning visitors with items in their basket to continue their journey to checkout, Feelunique used Yieldify to serve a subtle corner Notification. The message let the visitor know that they had qualified for free delivery, encouraging them to continue to purchase.

How NCP drives conversions on mobile with tailored offers

National Car Parks is the UK’s largest private car park operator, with over 150,000 spaces across more than 500 towns, cities and airports. Working with Yieldify, NPC created a campaign for mobile web visitors browsing airport parking options to secure pre-bookings and capture email addresses to enable further marketing.

In the example below, visitors seeking to pre-book car parking at London Heathrow using their mobile devices were served a special 5% off offer in exchange for their email address. The campaign used Yieldify’s Flexible targeting functionality to show the campaign to users looking specifically at these criteria i.e. pre-booking at Heathrow, personalizing the experience for the user.

As we move into June, brands are taking steps to update their email capture activities to accord with GDPR. Check out our blog to find out how Yieldify has already been helping marketers achieve this.