Cat Millar
Cat Millar | June 27, 2018
Content Marketing Manager at Yieldify.

How can you create customer journeys that convert? Here are some of our favourite examples this month!

How soak.com highlights delivery USPs 

Leading online bathroom retailer soak.com wanted to ensure it was keeping things simple for its customers when it came to delivery.

“With the knowledge that highlighting shipping USPs had performed well in the past for soak.com, and that these types of offers are most effective when visitors are showing intent to purchase, we used a simple corner Notification to highlight the free shipping USP to qualifying visitors based on basket value.”

Harry Cochran, Account Manager, Yieldify

See the campaign in action below:

How Feelunique amplifies editorial content

As Europe’s largest online beauty retailer, Feelunique is an expert in the latest trends. The editorial team shares this knowledge with the Feelunique community via The Lounge, offering tips, tricks, tutorials and reviews.

Recognising the role that content can play in the customer journey Feelunique worked with Yieldify to bridge the gap between content and commerce:

“Every month the team at Feelunique produces a guide to the hottest new products, The Hot List. We worked with them to surface this content at the right moment in the customer journey – when visitors were browsing products featured in the list.

Using a subtle Notification format we’re able to give visitors an extra reason to purchase, by highlighting the fact the product they’re looking at comes highly recommended by the Feelunique beauty experts.”

Charlie Singleton, Client Services Team Lead, Yieldify