Want to know how to create great campaigns for capturing email leads or highlighting first purchase incentives? Look no further than some of our favourite client campaigns this month!
Capturing email leads and encouraging loyalty with Time for Paws
Pet food and accessories specialists Time for Paws was looking to capture more email leads and encourage a return to its site – especially for new visitors who were exiting. We designed a single overlay campaign featuring a gif.
The dynamic nature of the campaign added to the bespoke feel which highlighted to visitors an opportunity to take advantage of a special offer; the incentive was further strengthened by the Trustpilot score notification on the site.
First purchase incentive and minimising abandonment with Vapor Depot
Vape vendor Vapor Depot continues to expand its products to cater to the changing attitudes and habits towards vaping. Using a double overlay to target abandoning first-time visitors, the brand’s captivating imagery and purchase incentive of 10% off worked to capture email leads and encourage purchases.
The highlighted rewards programme notification on the site also encouraged returning visitors to continue purchasing with the brand for their vape needs and be rewarded with points and discounts on future items.
Like what you see here? Visit our Resources page to read more case studies and e-books that showcase more of our client work.