Cat Millar
Cat Millar | September 20, 2018
Global Content Marketing at Yieldify.

We surveyed 1000+ consumers to discover the truth about online shopping trends and the customer journey. Here’s what we found…

Staying on top of online shopping trends can be tough for marketers today. And while we’re all about looking to the numbers (as evidenced in our recent masterclass ‘12 data secrets for holiday e-commerce‘!) sometimes it can pay to go straight to the source.

So we did just that. And now we’re sharing the results and what they reveal about online shopping trends. We spoke to over 1000 US and UK consumers to understand their experience of the online journey, including:

  • Consumer expectations around personalization and privacy in a post-GDPR world
  • How discovery behaviours differ by demographic across channels
  • The top 5 reasons why customers buy… and why they abandon

View the infographic below to see all the insights!

online shopping trends infographic

About Yieldify

Yieldify makes it easy for e-commerce businesses to deliver customer journeys that convert, through a combination of smart and simple multichannel technology and expert strategy.

Trusted by over 500 brands on more than 1,000 websites globally, Yieldify helps some of the world’s innovative companies drive incremental revenue, including Marks and Spencer, L’Oréal and Estée Lauder.