While much of the retail industry is struggling, beauty and grooming is booming. So what’s the secret to this success?
To understand why this particular industry is performing so well in such a challenging retail environment we hosted a masterclass alongside Ouidad, a haircare brand founded in 1984 that has seen major growth and success, especially when it comes to e-commerce, with 2017 seeing sales in the range of $35 million.
We were lucky to be joined by Ouidad’s Director of E-commerce, Katrina Seitz, who shared her insights into the beauty and grooming landscape, and how Ouidad stays ahead of the curve when it comes to the online customer journey.
We also heard from Alex Gold, Senior Customer Success Manager at Yieldify (and resident beauty expert – if you attended Glossy Summit 2018 you might have caught her on-stage with SKYN Iceland!) Alex shared her knowledge gained from working with some of the biggest beauty brands around, like L’Oreal, Estée Lauder and more!
Watch the full masterclass below, then check out our beauty e-commerce guide for more expert tips on making over your customer journey.