Hannah Stewart
Hannah Stewart | March 21, 2017
Head of Marketing at Yieldify.
Workflow junkie. More pasta than person.

Sport Relief is one of the UK’s biggest charity events; Yieldify worked with them to help their website generate leads and sign-ups that led to over £55 million raised in 2016.

Sport Relief is where the Great British public get active and have fun to help change lives, raising money to help vulnerable people in both the UK and the world’s poorest countries. (Yieldify watches from the sidelines because PE teachers didn’t like us very much).

Like any charity, Sport Relief’s website is the hub for all its communications and fundraising – it’s therefore crucial to get it right. We sat down with Matthew McMahon, Senior Digital Marketing Executive, to understand how they did it:

Want more tips? Click below to download the case study and see their campaigns and results in detail.

Sport Relief case study