Chapters

 

ABOUT RUM21

Starting as a family business in 2006 in Borås, Sweden, today Rum21 is one of the leading internet retailers of furniture and home furnishings.

CONSUMERS ‘SHOWROOM’ THEN LEAVE 

70% of shoppers that use mobile devices to assist their purchase decisions report that they have showroomed (looked at products in-store and then buy online at a lower price). What’s more, of that number, many end up purchasing from a competitor once they go online. When those visitors show intent to exit your website, it’s absolutely critical that you have the tools to create meaningful interactions that inspire them to stay and convert.

MAKE EVERY INTERACTION COUNT 

Yieldify helped Rum21 engage its website visitors at the perfect moment to optimise its conversion rates, increase order value, acquire new customers and cultivate loyalty in its existing customers.

 

Driven success

OBJECTIVE

Reduce website abandonment

RESULT

+96%

CONVERSION RATE
from abandoning website visitors

OBJECTIVE

Increase average order value

RESULT

+19%

AVERAGE ORDER VALUE
over Cyber Week

OBJECTIVE

Acquire new customers

RESULT

+100%

LEADS GENERATED
from first-time visitors abandoning site

OBJECTIVE

Cultivate loyalty

RESULT

+85%

CONVERSION RATE
from returning visitors abandoning site

Yieldify has delivered quality and smart solutions that have been seamlessly integrated into our site. These solutions have increased our conversion rate and have also been a great way for us to maximise visibility of our website promotions. Yieldify has also provided a fast and really great service.

Rum21 Head of Digital Marketing
Andréas van Reis
Head of Digital Marketing

New customer acquisition

Yieldify launched campaigns to increase conversions and generate leads from visitors browsing the Rum21 website for the first time. When these visitors showed intent to exit the Rum21 website, we served them with a 100 kr discount to incentivise them to stay and convert. Visitors exchanged their email address to access their discount code.

SUCCESS

+106%

Conversion rate

+100%

Emails captured
Rum21 lead generation campaign

Brand promotion

Yieldify served returning visitors who showed exit behaviour on pages outside of the checkout with an overlay highlighting furniture from renowned Scandinavian design company String. This brand-specific offer was already present on the Rum21 website, but by serving the message in this way, Rum21 was able to amplify its impact and re-engage visitors and the perfect moment.

SUCCESS

+107%

Conversion rate

Cultivating loyalty

Yieldify supported Rum21’s strategy by creating new opportunities for the brand to interact with returning website visitors. When they showed intent to exit from the checkout page, we served them with an overlay highlighting USPs.

SUCCESS

+62%

Conversion rate
Rum21 String product promotion campaign

Cyber Week promotion

To help Rum21 capitalise on the Cyber Week sales window, Yieldify ran campaigns over Black Friday and Cyber Monday to highlight key onsite promotions. The campaign served an overlay featuring a countdown clock to inspire a sense of urgency in visitors, encouraging them to purchase.

SUCCESS

+35.9%

Conversion rate

+19%

Average order value
 Rum21 Cyber Week countdown clock campaign

How it works

Watch the new customer acquisition campaign in action:

 

  

Request a Demo

About Yieldify

Yieldify makes it easy for e-commerce businesses to deliver customer journeys that convert, through a combination of smart and simple multichannel technology and expert strategy.

Trusted by over 500 brands on more than 1,000 websites globally, Yieldify helps some of the world’s innovative companies drive incremental revenue, including Marks and Spencer, L’Oréal and Estee Lauder.