Chapters

 

ABOUT HOMAIR

Homair is the number one mobile home operator in France with over thirty years’ experience as specialists in European mobile home holidays and 128 campsites in France, Italy, Croatia and Spain. Homair’s camping villages offer facilities and amenities to make its guests’ lives easy, along with a large range of activities and over 600 staff on hand to guide guests during their stay and help them make the most of the opportunities on offer in their villages and the surrounding areas.

SEASONALITY AND A COMPETITIVE MARKET

Seasonality poses inevitable challenges for any holiday operator – and during peak periods, there will always be hot competition to secure a booking with prospective holidaymakers. It’s therefore important that holiday operators have the tools available to help them nurture relationships with website visitors researching potential holidays and encourage returning visitors to commit to a booking.

MAKING EVERY INTERACTION COUNT

Since March 2016, Homair has been working with Yieldify to optimise its conversion rates on site. By running targeted onsite overlay campaigns, Yieldify has helped Homair to inspire meaningful interactions with its website visitors.

Driven success

OBJECTIVE

Reduce basket abandonment

RESULT

+128%

Conversion rate uplift
from targeted abandoning visitors

OBJECTIVE

Acquire new customers

RESULT

+670

Emails captured

“The Yieldify team has been very helpful, understanding every detail of our conversion concerns. They suggested a strategy to increase our onsite conversions, offering the right message at the right time to our customers through the conversion funnel to help and encourage them to complete their bookings. The team also delivered deep insights based on A/B testing and precise analyses. Yieldify understands our business model and meets our needs.”

 

Homair Head of e-commerce
Paméla Zomero
Head of E-commerce

Inspiring urgency to purchase Conversion campaign

Homair has experienced a high rate of abandonment from its holiday package basket pages. When visitors showed exit behaviour from these pages, Yieldify served them with an overlay showing a countdown clock to indicate how long they had left to take advantage of a “no reservation fees” offer. Here, Yieldify’s technology inspired a sense of urgency in visitors and gave them a compelling reason to complete their booking in that session. To make it easy for the visitor to redeem the offer, the incentive auto-applied to their basket.

SUCCESS

+144%

Conversion rate uplift
from targeted abandoning visitors
Homair countdown clock campaign

New customer acquisition Leads campaign

People will often visit a travel website to research options before committing to a booking in a later session. By targeting abandoning visitors who had not added a travel package to their basket with USP messages and a chance to sign up to receive the latest deals and offers, Yieldify was able to capture those visitor emails so that Homair could nurture those relationships to encourage bookings later on.

SUCCESS

+670

Emails captured
from targeted abandoning visitors
Homair lead generation campaign

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About Yieldify

Yieldify makes it easy for e-commerce businesses to deliver customer journeys that convert, through a combination of smart and simple multichannel technology and expert strategy.

Trusted by over 500 brands on more than 1,000 websites globally, Yieldify helps some of the world’s innovative companies drive incremental revenue, including Marks and Spencer, L’Oréal and Estee Lauder.