Cat Millar
Cat Millar | February 27, 2018
Content Marketing Manager at Yieldify.

Looking to create customer journeys that convert? Come and get inspired by some of our favourite client work this month.

Discovering the perfect Valentine’s gift with Fyndiq

Swedish e-commerce marketplace Fyndiq wanted to help visitors discover the perfect gift from its wide selection of products this Valentine’s Day. To do this, the team created a corner notification to highlight that Fyndiq could help visitors find gifts for different recipients. Visitors could choose to see products for best friends, for him, for her or even for themselves! After selecting their chosen recipient visitors were shown a curated selection of gifts, helping them discover relevant items for their Valentine.

Creating urgency to purchase with Perfumania

Fragrance and cosmetics retailer Perfumania wanted to ensure it was making the most of the Valentine’s Day opportunity as online stores typically see an increase in traffic in the lead up to this $19.7 billion holidayTaking advantage of natural deadlines is an effective way to inspire urgency, and countdown clocks perform particularly well in this context. With this in mind, Perfumania showed visitors a helpful reminder of the big day via a countdown notification, driving urgency to purchase. For more on mastering the art of urgency check out our guide here.